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Our
Story
Meysour (/ˈmeɪ.sʊər/) Persian/Farsi:
Attainable, Feasible, Achieved, Successfully Accomplished
Our Heritage: A Timeline of Vision and Growth
Late 1970s: The Foundation
Our story began with the establishment of "Barter International (BI)", where our founder pioneered innovative barter deals within the food industry, laying the groundwork for a legacy of international trade.
1988: Global Expansion
Marking our entry onto the world stage, "Eksports Overseas" was founded at the World Trade Centre in San Francisco. This venture rapidly evolved into a major international trading firm, handling diverse goods from consumer products to food commodities across continents.
1990s: Strengthening Our Core
With the establishment of Meysour Inc. in The Middle East, we deepened our commitment to excellence in food exports. This era was defined by successfully shipping premium food products to international markets across Europe, Africa, and the Middle East.
2019: European Gateway
The establishment of Meysour Ltd. in London marked a strategic expansion into European markets, creating a new gateway for international trade and strengthening our global network for the 21st century.
Founder
Dr. M. Modaressi Tehrani (1936-2019):
A Legacy of Enterprise and Education
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Dr. M. Modaressi Tehrani was a visionary entrepreneur and scholar whose career spanned continents and industries. He laid the foundation of his business in the late 1970s with "Barter International (BI)" in The Middle East, pioneering complex barter deals within the food industry.
His global ambition led him to the United States, where in 1988 he established "Eksports Overseas" at the World Trade Centre in the San Francisco Bay Area. The firm rapidly expanded into a major international trading company, handling a diverse range of goods from importing Swatch® watches to exporting frozen chicken to the Middle East.
Returning his focus to Iran in the 1990s, he founded Meysour Inc., which became a leading exporter of food products—shipping molasses to The Netherlands, tomato paste to Tunisia, and fresh apples to Libya.
Beyond his business acumen, Dr. Tehrani was a lifelong intellectual. Educated in Los Angeles, California and Boston, Massachusetts, USA, he was a prolific author of more than ten books and countless articles. He first gained national recognition at the age of 19 with his groundbreaking book, "English Step by Step," which became an instant household name and remains in print decades later as a foundational language-learning tool. His final work, "The Eksporter (Saderatchi)," distilled his vast experience into a practical guide for a new generation of entrepreneurs.
In recognition of his significant contributions to society, the Ministry of Culture honored him with a final resting place in a garden cemetery reserved for individuals of great renown, cementing his lasting impact on both commerce and culture.
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Here are some of his publications:
- Thesis: Iran’s Fifth Development Plan – An Economic Analysis – By Mojtaba Modarresi Tehrani - November 1979
- Book: The Eksporter (Saderatchi)
- Book: The Interpreter (Dilmaj)​​
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- Book Series: English in Practice
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- Monthly Journal: The International
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- Book Series: English Step by Step
